"Don't interrupt" "Listen" 

Basic manners of life, often forgotten in the world of advertising.

Content creators have manners, but they tend to get tossed when it's time to pay the bills. Elbows on the table, mouths wide open. "If I don't speak up, I'll never be heard"!

It's a race to speak over their own audience.

Only the Super Bowl magically transforms that 30-60 seconds of throat clearing into something special. "Branded Entertainment". Something so good, the forum so right, it no longer is a DVR speedway for brands racing to be heard. What do we learn from this? If you don't have 5 million dollars to spend at just the right time.

 "Don't interrupt" "Listen"